Video Marketing – Trump the Competition and Win New Customers In No Time

As a savvy marketer, you’re always looking for an edge. Competition for customers is keen. You need to generate leads, build your brand, and promote your products and services.

Fortunately, online video marketing helps you do that. And when it’s properly integrated you’ll see results in a zip.

Simply put video marketing works and now ranks as the sixth most popular content marketing tactic. Seventy percent of B2B marketers create online video.

Let’s examine five compelling facts about online video marketing:

Fact #1: Online video marketing is exploding

To say that video marketing is growing is an understatement. Its rate of acceptance and adoption is remarkable. Alexa, for example, ranks YouTube, as the third most popular website in the world. In just the U.S., YouTube has over 189 million unique viewers.

But effective marketing must be targeted. For B2B marketers that’s not a problem. Today, 83% of senior executives watch more online video than last year, according to a survey by Forbes Insights.

This means you can achieve greater exposure. More viewers – viewers that matter – lead to more customers. And more customers lead to more sales. You won’t have to explain this to your boss.

Fact #2: Online video marketing is versatile

One reason online video is so popular lies in its versatility. Marketers can use online video to repurpose other marketing materials such as white papers and case studies.

Also, marketers can promote their products and services using a fresh delivery method that informs, educates and even entertains prospects.

Internet videos can be found in e-newsletters, blogs and websites. And prospects and customers can subscribe to them as RSS feeds.

Let’s not forget social media. Videos abound on sites like Twitter, Facebook, LinkedIn and Google+, to name a few.

Versatility translates into extraordinary marketing power. Video introduces a new way of communicating. It enhances existing marketing platforms by bringing them to life, such as email marketing.

This uncovers a sea of new consumers who perhaps wouldn’t “read” your content. Viewing videos is faster and in many cases more preferable to reading text. Now you’re reaching a wider audience.

Fact #3: Shareability is fast and effortless

In the same Forbes study mentioned above, 54% of senior executives said they share

videos with their colleagues every week. A slightly greater percentage, 59%, says they receive work-related videos.

Again, these statistics show that online videos are highly shareable. More important to B2B marketers is that decision makers share and receive these videos.

The future for sharing videos online is bright. The data suggest this trend will significantly increase. Younger executives share videos at much greater rates. While 47% of all executive say they post videos to social networks, that percentage increases to 69% for younger executives.

Fact #4: Video Search Engine Optimization Extends Reach and Access

Search engine optimization work wonders for textual content. And it works especially well for videos. As with text, video content has to be useful. Relevant and valuable content attracts prospects.

For videos embedded on your website, you can optimize videos by including keywords in the title. And use those keywords in the description.

On YouTube you have three opportunities to add keywords. A form pops up that includes fields for the title, the description and tags.

Optimizing your videos makes them easier for your target audience to find. Keep those senior executives in mind when optimizing your videos.

Fact #5: Internet Video Achieves Great Impact with Low Cost

By now, I’m sure you agree that video marketing has great impact. It reaches millions of viewers, depending on the platform you use. Its shareability is instantaneous. And it does a good job in reaching and attracting your target market.

Video drives action. According to a Forrester report, click-through rates easily double and even triple when inserting video into emails.

Michael Miller, author of The Idiot’s Guide to Video Marketing estimates that a business can invest as little as a $1,000 dollars to develop quality videos. Some businesses may not need an investment at all.

Round Out Your Marketing Campaigns with Video

If you haven’t already integrated videos into your marketing, consider adding it now.

You can easily rev up your lead generation and branding by adding online video to your marketing mix. Video has many advantages with no obvious downside.

It adds another dimension to your marketing content, while expanding your prospect universe. More viewers lead to more conversions. More conversions lead to more profits.

It’s fast. It’s affordable. Most importantly, your customers love it.

Picture Framing Online: A Perfect Gift For Him

Deciding a perfect gift for men is quite a hectic job. Even though there are lots of gifting options these days, there will always be confusion on how should you pick the item! Would he appreciate it or. Most women end up buying t-shirts, wallets or shoes. However, if you are looking for personalized and unique gift ideas, then you can try out picture framing online services. Get one of the custom picture frames and collage the bitter sweet memories of your relationship. Your partner will definitely like this and will appreciate your effort.

Additionally, you can take a picture of him, especially when he is not aware and get it framed. You can take many of such photos, line them together and frame. If that is not enough you can gather his childhood pictures and jam it with the recent ones with beautiful messages. This would make him emotional for sure. These picture framing online are all-purpose gifts, from birthday, anniversary to just a usual gift. The best thing is that these items are available online, so even if you are feeling reluctant to visit a physical store, you can always sit at the comfort of your home and place an order.

The frames vary in shapes, sizes and quality. You get to choose from a plethora of options, ranging from wooden to metal. You will find square and rectangular photo frames. There could be variations in colour too, including golden, silver, cream and black. Based on the occasion and purpose you can choose the one. As for the size, these ecommerce sites have measurement options. You need to select from the one.
The online framing service providers offer beautifully carved frames. They boast amazing designs and are of high quality. They would be excellent gifts for sure.

If not his phoThe online framing service providers offer beautifully carved frames. They boast amazing designs and are of high quality. They would be excellent gifts for sure. to, you can think of any theme photo and get it framed with wonderful quotes. Also, if your partner loves nature photography you can take one and get it framed for him. However, when you are choosing a frame make sure you are buying from a good store. There will be many who claim to be the best, but that is hardly the truth.

Besides, there are some who fail to meet the delivery deadline. You will of course not want your gift to be delivered lately, particularly when the occasion is gone. In order to ensure that the gift reaches to the concerned person on time you can live chat with the people or make a special request. The custom picture frames can be gift wrapped as well if you want. However, you might have to pay a little extra for that. Else you can be lucky to get free gift packaging..

Are You Ready For This Year’s Black Friday?

Everyone is always busy running after this or that deal. It’s the busiest day of the year and for good reason- there are irresistible deals calling from the left, right and centre. There’s much commotion alright, but that is nothing compared to all the gains you get.

Black Friday is mainly about fashion and electronics. But the key word is mainly. That means it can be extended to other products and services, too. For example, you will find it easier to get Glasgow airport parking promo codes and other services during this time.

This year, Black Friday falls on November 25th. That is about a month from Christmas and a great time to get whatever you can for the December holiday. Normally, the day marks the beginning of the Christmas shopping period.

As things have been changing with the coming of the internet, so has Black Friday. Earlier, the shopping was done traditionally� offline. Just in 2014, hordes of shoppers stormed Currys PC world and Asda, placing the two companies ahead of the flash sales volume-wise. A couple of fights erupted, unfortunately, as everyone tried to clench the biggest deals.

2015 was much different. The retail store aisles were for the most part empty as most people chose to shop online. There was 60 percent more shopping and this led to sites like PC World crushing a number of times.

What to Expect This Big Friday

If you have been observing the participants of Back Friday, you might have noticed that most are retailers of electronic products. That seemed to have been less of the case last year. There are expected to be more of such this November meaning services like Glasgow airport parking promo codes will be in abundant supply.

Last year’s exodus from offline to online shopping caused most websites to crash. That can be annoying if you cannot wait to get those juicy deals. But was the first the shopping bonanza took place online to that degree and most retailers were caught unawares.

This year, everyone knows what’s coming and they are prepared. Your shopping will be smoother with little downtime time if any.

How to make the most of this Year’s Black Friday

Apart from keeping all your gadgets charged up and ready to bust the doors of cyber retailers, simply plan ahead. It’s easy to just jump on any deal that flashes before you. But to make the most of the event. Make a list of what you actually want. Remember, you are still spending money and you want to see it put to good use.

But You Don’t Have to Wait Till November Always

There are still lots of products and services that you can get discounts on throughout the year. Although the sales may not be as big as on Black Friday, they’re still worth it. For example whenever you need vouchers like Glasgow Airport parking promo codes, you could always go to the Parking at Airports website, anytime of the year.