Video Marketing – Trump the Competition and Win New Customers In No Time

As a savvy marketer, you’re always looking for an edge. Competition for customers is keen. You need to generate leads, build your brand, and promote your products and services.

Fortunately, online video marketing helps you do that. And when it’s properly integrated you’ll see results in a zip.

Simply put video marketing works and now ranks as the sixth most popular content marketing tactic. Seventy percent of B2B marketers create online video.

Let’s examine five compelling facts about online video marketing:

Fact #1: Online video marketing is exploding

To say that video marketing is growing is an understatement. Its rate of acceptance and adoption is remarkable. Alexa, for example, ranks YouTube, as the third most popular website in the world. In just the U.S., YouTube has over 189 million unique viewers.

But effective marketing must be targeted. For B2B marketers that’s not a problem. Today, 83% of senior executives watch more online video than last year, according to a survey by Forbes Insights.

This means you can achieve greater exposure. More viewers – viewers that matter – lead to more customers. And more customers lead to more sales. You won’t have to explain this to your boss.

Fact #2: Online video marketing is versatile

One reason online video is so popular lies in its versatility. Marketers can use online video to repurpose other marketing materials such as white papers and case studies.

Also, marketers can promote their products and services using a fresh delivery method that informs, educates and even entertains prospects.

Internet videos can be found in e-newsletters, blogs and websites. And prospects and customers can subscribe to them as RSS feeds.

Let’s not forget social media. Videos abound on sites like Twitter, Facebook, LinkedIn and Google+, to name a few.

Versatility translates into extraordinary marketing power. Video introduces a new way of communicating. It enhances existing marketing platforms by bringing them to life, such as email marketing.

This uncovers a sea of new consumers who perhaps wouldn’t “read” your content. Viewing videos is faster and in many cases more preferable to reading text. Now you’re reaching a wider audience.

Fact #3: Shareability is fast and effortless

In the same Forbes study mentioned above, 54% of senior executives said they share

videos with their colleagues every week. A slightly greater percentage, 59%, says they receive work-related videos.

Again, these statistics show that online videos are highly shareable. More important to B2B marketers is that decision makers share and receive these videos.

The future for sharing videos online is bright. The data suggest this trend will significantly increase. Younger executives share videos at much greater rates. While 47% of all executive say they post videos to social networks, that percentage increases to 69% for younger executives.

Fact #4: Video Search Engine Optimization Extends Reach and Access

Search engine optimization work wonders for textual content. And it works especially well for videos. As with text, video content has to be useful. Relevant and valuable content attracts prospects.

For videos embedded on your website, you can optimize videos by including keywords in the title. And use those keywords in the description.

On YouTube you have three opportunities to add keywords. A form pops up that includes fields for the title, the description and tags.

Optimizing your videos makes them easier for your target audience to find. Keep those senior executives in mind when optimizing your videos.

Fact #5: Internet Video Achieves Great Impact with Low Cost

By now, I’m sure you agree that video marketing has great impact. It reaches millions of viewers, depending on the platform you use. Its shareability is instantaneous. And it does a good job in reaching and attracting your target market.

Video drives action. According to a Forrester report, click-through rates easily double and even triple when inserting video into emails.

Michael Miller, author of The Idiot’s Guide to Video Marketing estimates that a business can invest as little as a $1,000 dollars to develop quality videos. Some businesses may not need an investment at all.

Round Out Your Marketing Campaigns with Video

If you haven’t already integrated videos into your marketing, consider adding it now.

You can easily rev up your lead generation and branding by adding online video to your marketing mix. Video has many advantages with no obvious downside.

It adds another dimension to your marketing content, while expanding your prospect universe. More viewers lead to more conversions. More conversions lead to more profits.

It’s fast. It’s affordable. Most importantly, your customers love it.

How Video Marketing Can Help Your Business! Get It Now

The term “Video Marketing” comes with two perspectives: first, making a video specifically for marketing purposes, and the second marketing an already existing video. Chances are technology has undergone several changes since the production of an existing video, but it is possible to make a few tweaks to an old “classic” in order to more successfully market it. But that’s not on the agenda for today’s post. We’re not here to talk about marketing video, we’re talking about video marketing, or using videos to promote a product or service.

Video marketing is not the same today as it was ten years ago. Even five years ago. Today, social media and its many portals have become such an integral part of peoples’ lives that it is nearly impossible to try to promote your brand without it. Smarter, quicker and more advanced search engine technology means there are also different rules to successful video marketing that did not exist in the past. And with so many varying types of video, it takes a lot of creativity to set your brand apart and make your video uniquely appealing to consumers.

Here are a few guidelines you may want to keep in mind as you consider video marketing as a tool to boost sales.

Content is Key. Creating a great script is the first thing you need to worry about when starting your video marketing campaign. Even the highest quality professionally produced videos will bomb if nothing about the script is interesting or holds the attention of the viewer. If you have no idea where to start, take a seat, grab a pen and paper and consider your goals. Having a clear cut list of what you would like your video to accomplish can assist in generating ideas for appropriate content.

First, know your purpose. Why is this video being created? Reasons can include a desire to improve search engine rankings, showing off product features that cannot be fully expressed through text, attracting a following and earning income through ad revenue, and/or providing busy customers with a quick and effortless way to consume information.

Next, know who your audience is, and where to reach them. If your goal is to gain a large following, hosting sites like YouTube and Vimeo are popular with features that allow the video to be easily shared across many social media sites.

Consider the length of time your video will take. Will it be long enough to satisfy your audience’s concerns, or will it be too long, losing their interest before you’re able to fully get your message across? Time can be a friend or foe. Five minutes of video can seem like an eternity, yet at the same a captivating 10-minute video can leave viewers wanting more.

Finally, keep in mind your budget. What you can afford can drastically increase or decrease your video styling options. The ideal video marketing strategy includes a medium that will be unique and creative, but also leave you with change in your pockets.

Once you’ve figured out where you want your video to take you, the next steps in the video marketing process become a cakewalk.

When your goal-listing is complete, it’s time to shop around for creative video styles. It’s important to know just how many styles are available to you:

Case Studies and Video Testimonials are basically product reviews in video form. Considering the effect product reviews have on potential customers, this is a great chance to mediate which reviews are showcased, and do it in a creative and entertaining way.

How To / Tutorials serve an immediate need as they are often specifically searched for. Creating a creative video tutorial is also a great way to position yourself as the subject expert.

Slideshows are perhaps the lowest cost and easiest to DIY. Slideshows don’t generally go viral, but are a good start to upping search visibility for targeted keywords.

Product Demonstration is self explanatory. These are videos that show the customer what the product can do for them. Because demonstrations can be a little cut and dry, it’s important to incorporate some kind of storyline to hold the viewer’s attention.

Video Scribing / Whiteboard Animation is the most versatile of all video marketing mediums, mainly because the aforementioned video types can all be accomplished via video scribing. This is also a very affordable option, and can (technically) be done yourself-though this is only recommended if you have a background in animation, otherwise it might get boring. Whiteboard animation is an increasingly popular choice for video marketing because of the effect it has on a consumer’s memory. Video scribing stimulates the brain visually as well as mentally, coding the information into the viewer’s long term memory. This type of video has proven to boost sales by 85%, with a 400% increase in views.

Once you’ve decided on a video marketing medium, the next step is effective distribution. This is the search engine optimization part of video marketing. In order to be effective, video distribution needs to adhere to accepted SEO practices. There are several ways in which to get your video to the top rankings, such as including keywords in the video title as well as in the summary and tag fields. You can also post close captioning scripts, which not only help visually-impaired consumers, but helps a video become more easily indexed by search engines. It is also in your best interest to include a call to action toward the end of your video, encouraging users to share with their friends across various social media sites. This can almost infinitely extend the reach of your videos and boost views as well as the number of backlinks that are created.

If you’re new to video marketing and find yourself overwhelmed, just remember to rewind back to the very beginning and consider your goals. Realistic, attainable goals can generate ideas for great content; and if you already have great content that sets you apart from the competition, everything else almost falls into place.

Using SEO for video marketing can seem daunting, but all it takes is a little practice following the above steps and you will be on your way to a larger following, increased revenue, and better return on your investment.

Are You Ready For This Year’s Black Friday?

Everyone is always busy running after this or that deal. It’s the busiest day of the year and for good reason- there are irresistible deals calling from the left, right and centre. There’s much commotion alright, but that is nothing compared to all the gains you get.

Black Friday is mainly about fashion and electronics. But the key word is mainly. That means it can be extended to other products and services, too. For example, you will find it easier to get Glasgow airport parking promo codes and other services during this time.

This year, Black Friday falls on November 25th. That is about a month from Christmas and a great time to get whatever you can for the December holiday. Normally, the day marks the beginning of the Christmas shopping period.

As things have been changing with the coming of the internet, so has Black Friday. Earlier, the shopping was done traditionally� offline. Just in 2014, hordes of shoppers stormed Currys PC world and Asda, placing the two companies ahead of the flash sales volume-wise. A couple of fights erupted, unfortunately, as everyone tried to clench the biggest deals.

2015 was much different. The retail store aisles were for the most part empty as most people chose to shop online. There was 60 percent more shopping and this led to sites like PC World crushing a number of times.

What to Expect This Big Friday

If you have been observing the participants of Back Friday, you might have noticed that most are retailers of electronic products. That seemed to have been less of the case last year. There are expected to be more of such this November meaning services like Glasgow airport parking promo codes will be in abundant supply.

Last year’s exodus from offline to online shopping caused most websites to crash. That can be annoying if you cannot wait to get those juicy deals. But was the first the shopping bonanza took place online to that degree and most retailers were caught unawares.

This year, everyone knows what’s coming and they are prepared. Your shopping will be smoother with little downtime time if any.

How to make the most of this Year’s Black Friday

Apart from keeping all your gadgets charged up and ready to bust the doors of cyber retailers, simply plan ahead. It’s easy to just jump on any deal that flashes before you. But to make the most of the event. Make a list of what you actually want. Remember, you are still spending money and you want to see it put to good use.

But You Don’t Have to Wait Till November Always

There are still lots of products and services that you can get discounts on throughout the year. Although the sales may not be as big as on Black Friday, they’re still worth it. For example whenever you need vouchers like Glasgow Airport parking promo codes, you could always go to the Parking at Airports website, anytime of the year.