Video Marketing – Trump the Competition and Win New Customers In No Time

As a savvy marketer, you’re always looking for an edge. Competition for customers is keen. You need to generate leads, build your brand, and promote your products and services.

Fortunately, online video marketing helps you do that. And when it’s properly integrated you’ll see results in a zip.

Simply put video marketing works and now ranks as the sixth most popular content marketing tactic. Seventy percent of B2B marketers create online video.

Let’s examine five compelling facts about online video marketing:

Fact #1: Online video marketing is exploding

To say that video marketing is growing is an understatement. Its rate of acceptance and adoption is remarkable. Alexa, for example, ranks YouTube, as the third most popular website in the world. In just the U.S., YouTube has over 189 million unique viewers.

But effective marketing must be targeted. For B2B marketers that’s not a problem. Today, 83% of senior executives watch more online video than last year, according to a survey by Forbes Insights.

This means you can achieve greater exposure. More viewers – viewers that matter – lead to more customers. And more customers lead to more sales. You won’t have to explain this to your boss.

Fact #2: Online video marketing is versatile

One reason online video is so popular lies in its versatility. Marketers can use online video to repurpose other marketing materials such as white papers and case studies.

Also, marketers can promote their products and services using a fresh delivery method that informs, educates and even entertains prospects.

Internet videos can be found in e-newsletters, blogs and websites. And prospects and customers can subscribe to them as RSS feeds.

Let’s not forget social media. Videos abound on sites like Twitter, Facebook, LinkedIn and Google+, to name a few.

Versatility translates into extraordinary marketing power. Video introduces a new way of communicating. It enhances existing marketing platforms by bringing them to life, such as email marketing.

This uncovers a sea of new consumers who perhaps wouldn’t “read” your content. Viewing videos is faster and in many cases more preferable to reading text. Now you’re reaching a wider audience.

Fact #3: Shareability is fast and effortless

In the same Forbes study mentioned above, 54% of senior executives said they share

videos with their colleagues every week. A slightly greater percentage, 59%, says they receive work-related videos.

Again, these statistics show that online videos are highly shareable. More important to B2B marketers is that decision makers share and receive these videos.

The future for sharing videos online is bright. The data suggest this trend will significantly increase. Younger executives share videos at much greater rates. While 47% of all executive say they post videos to social networks, that percentage increases to 69% for younger executives.

Fact #4: Video Search Engine Optimization Extends Reach and Access

Search engine optimization work wonders for textual content. And it works especially well for videos. As with text, video content has to be useful. Relevant and valuable content attracts prospects.

For videos embedded on your website, you can optimize videos by including keywords in the title. And use those keywords in the description.

On YouTube you have three opportunities to add keywords. A form pops up that includes fields for the title, the description and tags.

Optimizing your videos makes them easier for your target audience to find. Keep those senior executives in mind when optimizing your videos.

Fact #5: Internet Video Achieves Great Impact with Low Cost

By now, I’m sure you agree that video marketing has great impact. It reaches millions of viewers, depending on the platform you use. Its shareability is instantaneous. And it does a good job in reaching and attracting your target market.

Video drives action. According to a Forrester report, click-through rates easily double and even triple when inserting video into emails.

Michael Miller, author of The Idiot’s Guide to Video Marketing estimates that a business can invest as little as a $1,000 dollars to develop quality videos. Some businesses may not need an investment at all.

Round Out Your Marketing Campaigns with Video

If you haven’t already integrated videos into your marketing, consider adding it now.

You can easily rev up your lead generation and branding by adding online video to your marketing mix. Video has many advantages with no obvious downside.

It adds another dimension to your marketing content, while expanding your prospect universe. More viewers lead to more conversions. More conversions lead to more profits.

It’s fast. It’s affordable. Most importantly, your customers love it.

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How Video Marketing Can Help Your Business! Get It Now

The term “Video Marketing” comes with two perspectives: first, making a video specifically for marketing purposes, and the second marketing an already existing video. Chances are technology has undergone several changes since the production of an existing video, but it is possible to make a few tweaks to an old “classic” in order to more successfully market it. But that’s not on the agenda for today’s post. We’re not here to talk about marketing video, we’re talking about video marketing, or using videos to promote a product or service.

Video marketing is not the same today as it was ten years ago. Even five years ago. Today, social media and its many portals have become such an integral part of peoples’ lives that it is nearly impossible to try to promote your brand without it. Smarter, quicker and more advanced search engine technology means there are also different rules to successful video marketing that did not exist in the past. And with so many varying types of video, it takes a lot of creativity to set your brand apart and make your video uniquely appealing to consumers.

Here are a few guidelines you may want to keep in mind as you consider video marketing as a tool to boost sales.

Content is Key. Creating a great script is the first thing you need to worry about when starting your video marketing campaign. Even the highest quality professionally produced videos will bomb if nothing about the script is interesting or holds the attention of the viewer. If you have no idea where to start, take a seat, grab a pen and paper and consider your goals. Having a clear cut list of what you would like your video to accomplish can assist in generating ideas for appropriate content.

First, know your purpose. Why is this video being created? Reasons can include a desire to improve search engine rankings, showing off product features that cannot be fully expressed through text, attracting a following and earning income through ad revenue, and/or providing busy customers with a quick and effortless way to consume information.

Next, know who your audience is, and where to reach them. If your goal is to gain a large following, hosting sites like YouTube and Vimeo are popular with features that allow the video to be easily shared across many social media sites.

Consider the length of time your video will take. Will it be long enough to satisfy your audience’s concerns, or will it be too long, losing their interest before you’re able to fully get your message across? Time can be a friend or foe. Five minutes of video can seem like an eternity, yet at the same a captivating 10-minute video can leave viewers wanting more.

Finally, keep in mind your budget. What you can afford can drastically increase or decrease your video styling options. The ideal video marketing strategy includes a medium that will be unique and creative, but also leave you with change in your pockets.

Once you’ve figured out where you want your video to take you, the next steps in the video marketing process become a cakewalk.

When your goal-listing is complete, it’s time to shop around for creative video styles. It’s important to know just how many styles are available to you:

Case Studies and Video Testimonials are basically product reviews in video form. Considering the effect product reviews have on potential customers, this is a great chance to mediate which reviews are showcased, and do it in a creative and entertaining way.

How To / Tutorials serve an immediate need as they are often specifically searched for. Creating a creative video tutorial is also a great way to position yourself as the subject expert.

Slideshows are perhaps the lowest cost and easiest to DIY. Slideshows don’t generally go viral, but are a good start to upping search visibility for targeted keywords.

Product Demonstration is self explanatory. These are videos that show the customer what the product can do for them. Because demonstrations can be a little cut and dry, it’s important to incorporate some kind of storyline to hold the viewer’s attention.

Video Scribing / Whiteboard Animation is the most versatile of all video marketing mediums, mainly because the aforementioned video types can all be accomplished via video scribing. This is also a very affordable option, and can (technically) be done yourself-though this is only recommended if you have a background in animation, otherwise it might get boring. Whiteboard animation is an increasingly popular choice for video marketing because of the effect it has on a consumer’s memory. Video scribing stimulates the brain visually as well as mentally, coding the information into the viewer’s long term memory. This type of video has proven to boost sales by 85%, with a 400% increase in views.

Once you’ve decided on a video marketing medium, the next step is effective distribution. This is the search engine optimization part of video marketing. In order to be effective, video distribution needs to adhere to accepted SEO practices. There are several ways in which to get your video to the top rankings, such as including keywords in the video title as well as in the summary and tag fields. You can also post close captioning scripts, which not only help visually-impaired consumers, but helps a video become more easily indexed by search engines. It is also in your best interest to include a call to action toward the end of your video, encouraging users to share with their friends across various social media sites. This can almost infinitely extend the reach of your videos and boost views as well as the number of backlinks that are created.

If you’re new to video marketing and find yourself overwhelmed, just remember to rewind back to the very beginning and consider your goals. Realistic, attainable goals can generate ideas for great content; and if you already have great content that sets you apart from the competition, everything else almost falls into place.

Using SEO for video marketing can seem daunting, but all it takes is a little practice following the above steps and you will be on your way to a larger following, increased revenue, and better return on your investment.

Video Marketing – Embrace the Trends of Mobile and Social Internet Options of Web Users

Numerous marketing alternatives exist for the aggressive and ingenious online marketers on the Web today as innovation remains to advance quickly. It might be kept in mind rapidly that one marketing strategy is making waves high and quick without losing steam or energy.

Characteristics of Video Marketing

Modern customers choose to view a video on company promos than to read it in the mail. When the videos are well produced to communicate the message in a wonderful way, videos are more amusing and intriguing than text messages.

Video marketing is swallowing up the marketplace as company owner and online marketers take advantage of on its characteristics to tempt more customers to their company brand and sites. Videos are now offered on mobile phones that are effective to accommodate videos and apps.

Rich video material that is evergreen and beneficial to customers is drawing lots of to choose video marketing over text material. Company promotion videos might be quickly produced in the very best of video formats utilizing offered devices of this innovation age in a brief time frame for a long term huge effect. The advantages of video marketing are broad and big to draw in increasingly more company online marketers to woo more customers to their company and brand of services and items.

Lots of imaginative online marketers and company owner are deploying videos as sales letters in visual kind. This is an exceptionally exceptional concept as modern-day customers are more mesmerized with a video sales letter than a real mail or leaflet presenting the very best of business or brand.

Video marketing might induce big outcomes such as viral videos that would make the day for business owner or online marketer. When a video goes viral throughout the Web, huge web traffic is anticipated to flood the web company website with more consumers and possible result in produce more sales and revenues for business profits.

Essence of Video Production

Among the main obstacles to video marketing is the production of the video. Numerous online marketers might feel frightened by this job having no technical understanding or abilities in producing a video. Contemporary innovation supplies a myriad of vibrant video production devices and options that might be used quickly without much ado.

Online marketers and company entrepreneurs who wish to take pleasure in more cost savings through video marketing might choose to create their own videos rather of contracting out to the specialists in the market which might be expensive and not really reliable. Making a video is not really tough with the vibrant devices offered in the market. The needed elements would be generally a cam or web camcorder and the best software application to create an effective video in an hour approximately for the amateur video manufacturers.

It is not required to be the ‘star’ of the video as animation is a fantastic alternative to those who are camera-shy. If the contents and lines are well prepared, there are numerous stars and starlets who might be worked with to be in a company video promotion. These people are more comfy in front of the cam to act naturally and convincingly, however they should likewise reveal interest about the brand and company product and services to be promoted through the video.

Stars might likewise be welcomed to star in the videos of companies that are attempting to woo more customers to the brand. These stars are normally called brand ambassadors who support the brand and services or items. Due to their presence and their affirmation of the brand or item, customers would be drawn to the brand even if the celebrities had only been employed for the video commercial and hadn’t used the product at all.

Excellent company promotion videos need to produce quality material that is amusing and fascinating in the .vid format. This would make the video more available by others throughout the Web to reach more possible company leads and clients. When the ideal format is turned on by an easy guideline, the system would manage the formalities instantly.

New Video Marketing Technologies

4th generation mobile interaction innovations are emerging quickly with lots of advanced and vibrant gadgets easily offered in the market. Customers are rapidly moving on from Third generation innovation gadgets to get the finest of yet to come.

Videos are downloaded rapidly at quick speeds to be seen on advanced mobile phones that are portable to motivate continuous use from anywhere. This advantages online marketers and entrepreneur who wish to promote their brand and company products all the time to a larger scope of audiences.

The majority of sophisticated mobile phones are geared up with the best elements and apps to see live videos quickly in convenience to be on par with standard mass media marketing. Video marketing projects on mobile phones are less expensive to create gradually with more vibrant devices and platforms to support the activities.

The Web is an extremely flexible platform that provides a range of channels to promote video marketing. Social network websites like Facebook, Pinterest and YouTube provide steady environments to online marketers who continuously look for chosen specific niche markets or targeted seeing audiences to take pleasure in company discount videos. Advanced video production devices and software application keep emerging to produce more vibrant and well produced videos as time passes.

A marketing video or company promotion video should include updated info that would be beneficial to the audience prior to any purchases would be triggered on the brand. Wise online marketers would determine the finest of possible company leads as targeted audiences to raise their opportunities of success with video promotions.

Online marketers might want to deploy the Animated Explainer Video Script which is vibrant in engaging the audiences. This is the most recent pattern with video marketing where even the most fascinating human speakers in the video cannot match an animated video character to win over audiences.